Selected work

Ideas in action.

A few projects exploring how research, storytelling, and thoughtful communication can shape the fan experience.

RESEARCH · FAN EXPERIENCE
C
THE
FAN
VIEW BYU ATHLETICS / CLASS PROJECT
01 / Audience researchIn progress

Understanding the Cosmo connection

Developing a survey to explore how BYU fans and other college sports fans view mascots, fan engagement, and Cosmo.

Research · Survey design · Brand experience↗
MEDIA RELATIONS · WRITING
STORY / 01A story
worth telling.TF
BYU / FEATURE STORY PITCH
02 / Media pitchClass project

Finding the right story angle

A targeted media pitch built around a BYU research story, with attention to the journalist, audience, and reason to care.

Media relations · Story strategy · Writing↗

+ More projects will be added as the portfolio grows.