Public relations · Sports · Storytelling
I’m Tyson Ford, a public relations student at BYU building a career in sports communications, brand experience, and fan engagement.
Selected work
A few projects exploring how research, storytelling, and thoughtful communication can shape the fan experience.
Developing a survey to explore how BYU fans and other college sports fans view mascots, fan engagement, and Cosmo.
A targeted media pitch built around a BYU research story, with attention to the journalist, audience, and reason to care.
+ More projects will be added as the portfolio grows.
A little about me
I’m a senior studying public relations at Brigham Young University. I’m drawn to the way sports bring people together—and to the communication work that makes those connections stronger.
I’m especially interested in sports PR, brand experience, and the relationship between teams, fans, and their communities. I enjoy asking good questions, finding the human story, and turning research into clear, useful communication.
Open to conversations
Interested in sports communications, fan experience, or a good story? I’d be glad to connect.